Vision
A world where exceptional creators have everything they need to create joy for billions of people.
A home for game creators
Free to create. Own what you build.
Mood Boost is where you're free to create games your way, earn a share of the profit from the games you build, and every resource — budget, AI, teams — is ready when you need it.
“ Boost Mood. Create Joy. ”
How are you feeling today?
Mood Boost is where creators are free to create, own what they build, and have every resource ready — to bring more joy to the world.
Tự do sáng tạo · Sở hữu thành quả · Mọi tài nguyên sẵn sàng — để mang thêm niềm vui cho thế giới.
Modern life is busy. We make room for joy.
We believe joy isn't a fleeting feeling — it helps people connect, create, learn, and live better.
Mission 1 · Players
Make the world happier.
Bring more joy to the world — every product aims to make someone's day a little better.
Mission 2 · Creators
Help millions of game creators build games fastest.
Ship games in the shortest time, at a high quality bar.
What you get when you create here
Mood Boost's three commitments to every creator.
FREEDOM
Freedom
- Full say in the work you lead — guided by the Mood Boost Principle: “Which option makes life more joyful?”
- Flexible hours, focused on outcomes.
OWNERSHIP
Ownership
- Earn a % of the profit from the game you lead; uncapped bonuses for Core Members.
- Every product carries its creator's signature.
INVESTMENT & SUPPORT
Everything ready
Everything is ready for your needs.
- Default access: the latest tech, AI, data, benchmarks.
- Per-game budget + 3 workshops (Craft · Publishing · UA) behind every product.
Freedom to think differently → Ownership to take responsibility → Resources to make it real
Where we're headed
Studio
Factory
Platform
A shared home for creators — a spirit of “belonging & owning”.
Five things we hold true
Joy Matters
Joy is an essential human need. A life with more joy is a better life.
Entertainment Creates Value
Value doesn't only come from solving problems. A smile is value too. A great hour of fun is value too.
Happy People Build Happy Products
Products reflect their makers. A positive team creates positive experiences.
Internal Joy → Product Joy → Customer JoySmall Moments Matter
A clever detail. A cute effect. A memorable beat. The little things make products special.
Fun Is Serious Business
We're serious about creating joy. Making something truly fun is challenging — and worth it.
“ Does this make the experience more fun? ”
Every product decision starts here. If the answer is no, we rethink it.
How we build delight
Four principles guide everything from gameplay to sound to brand.
Fun First
Joy is the top priority — the first question, not the finishing touch.
Easy To Enjoy
Easy to reach. Easy to understand. Easy to start.
Delight Everywhere
Joy shows up at every touchpoint — gameplay, visuals, sound, and brand.
Create What We Love
We build products we'd genuinely use and recommend to friends.
😀😍😎🥳
😌🤩😜🥰
😄
Brand philosophy
Meet Mood
Mood is our symbol for emotion — a simple, friendly, expressive character.
Mood doesn't represent a specific gender, age, or group of people. Mood represents all of us.
Every time you see Mood, you should feel:
- Joyful
- Friendly
- Positive
- Close
Every mood, in one set
Mood's full expression and brand sheets — tap any to view in detail.
Work hard. Enjoy hard.
Work Hard. Enjoy Hard.
Take the work seriously. Take enjoying life seriously too.
Stay Curious
Always explore. Always learn. Always try new things.
Be Positive
Spread positive energy. Build a place people want to come to every day.
Build Together
Great products are made by great people, together.
Where the joy is made
A space full of Mood — because positive people build positive products.
We count two kinds of numbers
📊 Business Metrics
- Revenue
- Profit
- Growth
- Retention
💛 Joy Metrics
- How many people we entertained
- How much happy time we created
- How many people came back because they love it
- How many positive moments we spread
💛
The Mood Boost Principle
When choosing between options, ask:
“ Which option makes life a little more joyful? ”
If the answer is clear, that's usually the right direction.
Internal Joy → Product Joy → Customer Joy
We create games to make the world a little happier.
Let's create joy together